Folgers graphic redesign for the classic coffee can and brand look and feel.
Existing package and graphic. This is what we were updating.
Lid options and more comfortable handle indentations were explored that would give the consumer more confidence in the fresh seal and make the can easier to grasp and manipulate. Ultimately, the lid was kept a simple pop top, but the color was chang
From old to new. Folgers brand was refreshed into something bold, modern and powerful.
Newly designed product line with refreshed physical packaging and graphics.
An instagram campaign was also collaboratively developed with my design team to make a digital splash with the brand update.
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