Highly-skilled storyteller, video content creator, designer, strategist, copywriter, and media manager with a keen ability to spur creative innovation, delight customers and drive client success. Adept at creating savvy advertising and marketing solutions and award-winning video and communications content that enables significant return for B2B and B2C clients.

Areas of Expertise

WORK EXPERIENCE

Director of Creative and Strategy, Producer and Storyteller
Seven/Seventy-Nine, Media House
Direct the conceptualization, execution and management of branded digital content campaigns for renowned brands, ensuring alignment of client objectives with engaging content creation and management. Monitor communications and performance across brand channels.

• Spearhead strategy and development, articulate clear vision and goals in creative briefs, and lead client-focused workshops, brand initiatives, and pitches

• Create on-trend branded digital content for cross-platform social, driving 20% avg. higher engagement for clients over past partners

• Continually grow an energetic and inquisitive culture for creatives through mentorship and enriching group activities

• Curate a centralized content calendar and budgeting system ensuring team accountability and project timeliness

• Produce, direct, light, shoot, edit, finish and deliver brand-focused content, both on location and in studio

• Manage and continually optimize studio operations and workflows, allowing for more efficient throughput in our content creation pipeline

• Aligned creative teams earlier in our proposal process resulting in an increased bid win rate of 18%

• Routinely drive 10-15% over marketing KPIs for clients by staying up to date on social media trends and analytics tools

• Optimized processes & workflows to reduce production expenses by 17% on average and post-production timelines by 33%

• Identified opportunities for removing process friction, resulting in higher quality output and 22% improved client satisfaction

• Continually create additional value for clients by creating award-winning content, bringing additional exposure to campaigns

Creative Consultant: Designer & Filmmaker
Freelance
Develop and execute compelling brand-centric social video content, documentary films and branded shorts as well as create innovative design solutions across industrial design and graphic applications.

• Routinely deliver compelling and award-winning digital ads, product and packaging designs, illustrations and packaging artwork

• Interface with sponsors, clients and rights-holders to navigate the complex world of online content creation

• Create social content for channels with million+ subscribership, and guided new channel growth to monetization within one month

• Integrate with creative teams and align diverse skill sets toward common client and consumer-oriented goals

• Utilize creative management skills to lead projects with a focus on brand awareness and user experience

ADDITIONAL EXPERIENCE

Industrial & Graphic Designer, Hasbro, Philips, Motorola, Kaleidoscope Product Development, LPK, Insight Product Development
Created innovative and meaningful product and packaging solutions as a full-time employee and freelance designer for companies and brands such as Parker Brothers, Kenner, Motorola, Swiffer, Whirlpool, Staples, Dawn, Folgers and Rubbermaid

Adjunct Design Professor, University of Cincinnati
Led Design Communication and Advanced 3D Modeling studios, mentoring and fostering creativity in students

Video Game Character & Environment Designer, iSeeSoft
Designed characters and environments for video games in development at an independent PC game developer

Committee Member & Volunteer, American Marketing Association
Volunteer for committee leadership and involvement providing event photography and videography as needed

TRAINING, AWARDS & ORGANIZATIONS

AMERICAN ADVERTISING AWARDS
Jusge’s Choice and 3 Gold ADDYS: Holocaust & Humanity Center: Making the Museum (Mini-Doc)
Best of Show and 3 Gold ADDYS: Seat Hero - Stop Sitting on Towels! (Commercial and Product Demo)

INTERNATIONAL DESIGN EXCELLENCE AWARDS
IDEA Gold: Sanford Expo System (Product)

Numerous Clio, ADDY & Telly Awards

Design Patents with:
Philips, Scientific Atlanta, Motorola, Newell

EDUCATION

UNIVERSITY OF CINCINNATI
Bachelor of Science in Industrial Design - 2002

PREFESSIONAL DEVELOPMENT

The Leadership Laboratory
Completed Executive-Level Creative Leadership Training Course

American Advertising Federation
Member

American Marketing Association
Member

Industrial Designers Society of America
Member

Contact: 513-236-1872 | money.drew@gmail.com | LinkedIn